2026 Annual Convention
The Marriott on Water Street
505 Water StreetTampa, FL 33602
United States
The CCSA Annual Convention is a member-only event designed exclusively for fired arts studio owners and professionals. Held every year, this convention brings together small business experts, studio owners, and suppliers for four days of learning, networking, and inspiration.
Attendees gain access to specialized classes covering everything from business strategy and marketing to hands-on project techniques. With an exhibit hall showcasing the latest products, networking events, and inspiring social gatherings—including a themed gala and a silent auction—the convention is packed with opportunities to grow, connect, and recharge.
Marriott Tampa Water Street$189/room night
Located in the heart of Tampa’s vibrant Water Street district, the Tampa Marriott Water Street offers a modern, comfortable setting for our 2026 Convention. All Convention events will take place in the hotel’s meeting rooms for a seamless and convenient experience.
Hotel Highlights:Contemporary guest rooms with water and city views Beautiful rooftop pool area On-site dining plus plenty of food, entertainment, and Riverwalk access just steps away
Booking Information:To ensure our room block is used exclusively by Convention attendees, the booking link will be shared after Convention registration opens this year. Learn more about the hotel at: marriott.com/tpamc
Attendee Registration
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Convention Savings Club Members can register on June 8, 2026.
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General Registration will open June 16, 2026.
Convention Attendee Costs:
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1 person attending - $435
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2 people attending - $785
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3 people attending - $1,135
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4 people attending - $1,485
A Day of Clay I Pre-Con Classes I New Member Mixer I Manager Meet-Up I
Lunch & Learn I General class sessions I Fun Run on the river I Auction & Gala I Studio Tour
Exhibitor Registration
With designated booth space and exclusive exhibit hall hours, the Convention Exhibit Hall is the perfect place to network with new buyers, build lasting relationships with customers, and demo new products!
Exhibitor registration opens April 30th at 12 PM EST! Register quickly for the best placement on the exhibit hall floor! Registration and sponsorships must be made online and granted in the order they are received. Once an exhibitor has selected a sponsorship, it will no longer be available.
Registration closes Saturday, August 3 (midnight EST). Below you will find the exhibit information and sponsorship opportunities to make CCSA 2026 Convention a huge success!
2026 Exhibitor Flyer
Chart Your Convention Course
Download the CCSA's Class Selection Worksheet to help streamline the registration process. Plan classes for each attendee ahead of time.
A Day of Clay (August 27, 9AM)
The breakout workshop is a hands-on three-hour session where studio owners don’t just learn about AI—they build with it. We’ll adapt our proven training curriculum specifically for studio owners and operators, helping participants understand how AI can support real business needs in the ceramics and pottery space.
The session covers three core components within a single workshop: mastering generative AI essentials, advanced prompt engineering, and a hands-on AI workshop. Attendees will learn the fundamentals of how generative AI tools work, how to write stronger prompts that produce more useful output, and how to apply AI to practical business-use cases like social media content, business planning, customer email sequences, marketing copy, and internal workflows.
This workshop is designed to be beginner-friendly while still offering value to attendees who already have some experience using AI. The structured approach, practical examples, and guided exercises are built to help participants leave with real deliverables they can use right away. Please note that this is the same breakout workshop delivered twice, once in the morning session and once in the afternoon session, rather than two separate workshops.
Workshop Preparation Requirements (PLEASE READ CAREFULLY): This is a hands-on, working session, and participants will be actively building and creating throughout the workshop. To ensure you get the most value from the experience, please come fully prepared with the following:
- Laptop required (tablets will work with a full keyboard but phones are not sufficient)
- Fully charged battery (limited time will be available for setup or charging)
- Active subscription to a generative AI platform
We recommend having at least one of the following platforms set up and logged in prior to arrival:
- Claude (currently the preferred model)
- ChatGPT (Plus or Team/Business plan recommended)
Because AI tools continue to evolve rapidly, the instructor will tailor the workshop to the most effective and widely used platforms at the time of the event. Having access to at least one (ideally two) of the platforms above will ensure you can fully participate in all exercises.
IMPORTANT: This workshop is focused on building real, usable outputs for your business, so time will NOT be allocated during the session for downloading software, account setup, or troubleshooting login issues.
“If you fail to plan, you plan to fail.” Set yourself up for success in 2027 with this pre-con. We all come to convention to learn new techniques and skills, but many of us go home overwhelmed and end up putting away the beautiful projects and don’t implement them. Don’t let your year get away from you before it begins!
If this is you, then this class is for you. We’ll discuss events that work in different types of studios, and spend time planning our year by drafting monthly calendars, monthly to-do lists, and marketing goals. Each participant will receive a 2027 workbook/planner and leave ready to hit the ground running. 
Ready to add one of the most meaningful—and profitable—offerings to your studio? This updated and expanded workshop is designed specifically for paint-your-own pottery studio owners who want to confidently introduce clay handprint keepsakes into their business.
After a successful first year, this class has been restructured to allow more time, more detail, and a true hands-on experience—so you can walk away not just inspired, but fully prepared to implement.
What makes this pre-con different from last year’s class?
- Live demonstrations with real kids: Watch exactly how to capture clean, high-quality handprints from actual “test subjects”—including tips for wiggly fingers and all ages.
- More time for questions and troubleshooting: We’ve built in dedicated time to dig into the details, answer your specific questions, and talk through real-life scenarios.
- Step-by-step clay process: We’ll cover the full workflow first—then demonstrate it live—so you can truly understand and retain each step.
In this class, we’ll cover:
- The clay process from start to finish: From choosing a clay, slab prep and capturing prints to firing, custom painting, glazing, and finishing beautiful keepsakes
- Tools and materials: What you actually need without overbuying or overcomplicating
- Techniques for all ages: Proven methods for getting great prints from babies, toddlers, big kids, and even adults
- Studio planning and staff training: How to integrate clay prints into your workflow, assign roles, and prepare your team for success
- Event setup and execution: How to structure appointments, manage flow, and create a smooth, profitable experience
- Marketing and sales: Order forms, pricing strategies, and marketing materials that streamline your process and drive bookings
- Off-site events: Learn how to prep for and run successful clay print events at schools, daycares, boutiques, and beyond
You’ll leave this class with a clear action plan, proven strategies, and the confidence to start offering these heirloom quality keepsakes to your customers. Perfect for studio owners and managers who want to expand their offerings, increase revenue, and create keepsakes that will bring families back year after year.
Erin and Steve Racioppi, owners of nine highly successful paint-your-own pottery studios, present an in-depth, practical three-hour pre-con class on how to effectively manage your managers so you can step away from day-to-day operations while continuing to grow. Building on their popular 2024 convention class “Hands-Off Success,” this year they’ll dive even deeper into the systems, trust-building frameworks, and leadership strategies that allow them to run multiple locations without being physically present, with a specific focus on managers.
You’ll learn how Erin and Steve hire, train, and empower managers to lead a team and run profitable studios independently, create consistency across locations, and handle day-to-day operations with minimal owner involvement. Whether you have one studio or are scaling to many, this class will give you the exact tools, checklists, and mindset shifts needed to build reliable, high-performing teams that allow you to work on your business instead of in it.
Bonus: Erin and Steve want to hear from you! Please submit your questions in advance to steve@themadpotter.com so they can include the answers in their presentation!
The breakout workshop is a hands-on three-hour session where studio owners don’t just learn about AI—they build with it. We’ll adapt our proven training curriculum specifically for studio owners and operators, helping participants understand how AI can support real business needs in the ceramics and pottery space.
The session covers three core components within a single workshop: mastering generative AI essentials, advanced prompt engineering, and a hands-on AI workshop. Attendees will learn the fundamentals of how generative AI tools work, how to write stronger prompts that produce more useful output, and how to apply AI to practical business-use cases like social media content, business planning, customer email sequences, marketing copy, and internal workflows.
This workshop is designed to be beginner-friendly while still offering value to attendees who already have some experience using AI. The structured approach, practical examples, and guided exercises are built to help participants leave with real deliverables they can use right away. Please note that this is the same breakout workshop delivered twice, once in the morning session and once in the afternoon session, rather than two separate workshops.
Workshop Preparation Requirements (PLEASE READ CAREFULLY): This is a hands-on, working session, and participants will be actively building and creating throughout the workshop. To ensure you get the most value from the experience, please come fully prepared with the following:
- Laptop required (tablets will work with a full keyboard but phones are not sufficient)
- Fully charged battery (limited time will be available for setup or charging)
- Active subscription to a generative AI platform
We recommend having at least one of the following platforms set up and logged in prior to arrival:
- Claude (currently the preferred model)
- ChatGPT (Plus or Team/Business plan recommended)
Because AI tools continue to evolve rapidly, the instructor will tailor the workshop to the most effective and widely used platforms at the time of the event. Having access to at least one (ideally two) of the platforms above will ensure you can fully participate in all exercises.
IMPORTANT: This workshop is focused on building real, usable outputs for your business, so time will NOT be allocated during the session for downloading software, account setup, or troubleshooting login issues.
Get ready to bring your creative process to life in this digital design class with Lulu from As You Wish Pottery! Learn how to use Procreate to plan, design, and mock up your pottery projects before they ever hit bisque. This class is all about building confidence in your ideas and giving you the tools to design with intention, whether you’re brand new to digital design or already experimenting with it.
Lulu will walk through how she creates her samples from start to finish, including sketching layouts, testing color combinations, and building out full designs digitally. You’ll learn how to create stickers, traceables, and clean outlines that translate easily onto pottery, making your projects more efficient and consistent across classes and displays.
In this hands-on session, you’ll follow along and build your own mockups in real time. Please come prepared with your iPad and Procreate installed, or a similar digital tool you’re comfortable using.
You’ll walk away with a better understanding of how to turn your ideas into polished, usable designs, along with practical tools you can immediately apply to your samples, class planning, and custom work. You’ll also gain a more efficient and flexible approach to designing, helping you save time while creating pieces that feel thoughtful, cohesive, and exciting for your customers.
Start convention with a clear plan and an actual focused strategy for your studio. In this interactive session, you’ll receive a guided binder system to define your goals, prioritize and organize your convention class sessions, plan to maximize your interactions with vendors, and create a personalized roadmap for your time at convention. You’ll leave with actionable plans for implementation, including key takeaways, revenue opportunities, and a 30-60-90 day strategy to bring ideas back to your studio and turn them into real growth. The binder you receive will remain an ongoing point of reference to use year after year.
Ready to take your teaching from “helpful” to unforgettable? Whether you’re running a busy PYOP studio or leading a ceramics classroom, this session will show you how to confidently step into the role of teacher—not just helper.
Why this class stands out: This isn’t theory—it’s real-life, tested experience. With 15 years as a successful PYOP studio owner and a master’s in the art of teaching, Meghan has lived both worlds. She knows what works on a packed Saturday in the studio and in a structured classroom—and she’ll be sharing the strategies that actually stick.
What you’ll experience: Expect an engaging, idea-packed session full of practical takeaways you can use immediately:
- Turn casual instruction into clear, confident teaching
- Keep guests/students engaged (even the distracted or hesitant ones!)
- Balance creativity with just enough structure to ensure success
- Handle common teaching challenges with ease and confidence
- Create experiences that keep people coming back
Who should join: Studio owners, staff, teaching artists, and educators. If you’ve ever thought, “I know how to do this, but how do I teach it better?” this class is for you. No formal teaching background needed.
What you’ll walk away with:
- Simple, ready-to-use teaching techniques
- Fresh ideas to boost engagement and satisfaction
- More confidence leading groups of any size
- Easy and simple classroom management techniques that are fun and keep the teacher in control of the room
This session is honest, practical, and encouraging. No fluff—just strategies that work in the real world, shared by someone who’s been in your shoes. Come ready to rethink how you teach—and leave ready to transform your studio or classroom.
What if the secret to a thriving studio isn’t just what you make, but how you teach?
Are you looking to encourage customers to return more often or bring new people into your studio? This class will walk you through Kendal’s system for creating themed pottery collections for Erin and Steve’s nine pottery studios. Kendal not only chooses the theme and pottery but also designs and paints the samples and curates how the display will be set up with additional decorations and signage. The collection displays are changed throughout the year with seasonal and trending collections, so there's always something new for customers to be excited about.
During class, Kendal will set up a collection display and provide some tips and tricks on how to make yours look better. Erin and Steve will also speak, covering how collections can increase sales and how they market them. They will share the results of past collections’ top sellers, the impact painted samples have on which pieces sell, and more. Attendees will get to brainstorm collection ideas and will leave with a worksheet to help get their first collection started!
You’ll learn:
- How to create a collection from the ground up
- Tips and tricks on how to make your display look stunning
- How collections improve sales or encourage customers to return more often
Not all customers think, book, or engage the same, and your marketing approach should reflect that. In this session, we’ll break down the key generations shaping today’s customer base and how to reach each one in the right way, in the right place, at the right time.
From Baby Boomers to Gen Alpha, we’ll explore what drives each group, how they prefer to communicate, and what actually gets them to book, buy, and come back. You’ll walk away with practical strategies you can immediately apply to your studio marketing—without overcomplicating your efforts.
We’ll cover:
- Key traits, values, and behaviors of each generation
- How different generations discover and choose experiences
- Preferred communication styles (email, text, social, etc.)
- What content resonates—and what to avoid
- Channel strategy: where to focus your time and ad spend
Whether you’re trying to attract new audiences, better engage your core customers, or balance both, this class will help you market smarter—not harder.
Get creative with clay in this hands-on carving workshop! You’ll design and carve meaningful words or short phrases into a 4-inch slip-cast clay box—what we call a “Conversation Box.” Using carving tools, you’ll learn techniques to transfer your design, cut clean lines, and add personal touches that make your box truly one-of-a-kind.
Whether you want to carve an inspiring word, a loved one’s name, or something playful, your Conversation Box will be a lasting keepsake that sparks dialogue and connection.
Our instructor will guide you step by step—no prior clay experience needed. Come ready to relax, get creative, and leave with a piece that holds more than just clay—it holds your story.
Snail mail, junk journals, sticker sheets, and all things stationery are taking over the trend cycle. As consumers shift toward slower, offline activities, paint-your-own pottery is perfectly positioned to meet the moment. Combining these ideas, the Pattern Play Pour Over Set was born.
In this class, you’ll learn how to translate this layered, paper-inspired aesthetic into ceramic surface design. We’ll focus on combining bold outlines with delicate florals and soft plaid patterns to create designs that are both on trend and timeless. Using Stroke & Coat and Designer Liner, you’ll learn best practices for line work, layering, and turning simple shapes into strong final designs.
The goal of this class is to leave with a trend-forward project that appeals to a wide range of customers, from Gen Alpha to Boomers, along with techniques and products you can bring back to your own studio. A live coffee-making demo of the pour over set will also be included so you feel confident using and selling the finished piece in your studio! Taught on behalf of and sponsored by Bisque Imports.
In this workshop, you’ll learn how to create and use silk screens to add trendy designs, repeatable classes, and custom options to your pottery pieces. We’ll break down the process of making your own silk screens and demonstrate how to apply them to pottery. You’ll see exactly how designs come together in minutes and customize your studio offerings.
But this class goes beyond technique. We’ll dive into creative ways to incorporate silk screens into your studio offerings—think trendy events, unique designs, personalized pieces, and easy upsells your customers will actually get excited about and that will bring them back. Expect practical tips, real examples, and ideas you can implement right away. No prior silk screening experience is needed.
You’ll leave with confidence to make and use your own silk screens, fresh class and event ideas your customers will love, a new skill set that adds value to your studio without adding overwhelm, and the “Why didn’t I start this sooner?” feeling.
Coming soon.
Honk, honk! Porch geese are having a major moment right now. At the Atlanta Gift Show this past January, the Gare design team saw a new trend emerge: geese! This popular motif has quickly gained traction and now porch geese seem to be everywhere.
This class lets you bring that trend indoors in the cutest way possible! Join us for a fun, festive painting session where you’ll create an adorable “Jolly Goose” holiday tray perfect for cookies with Santa. Complete with a Santa hat, cozy scarf, and charming winter details, this goose is ready for the holidays.
Set against a cheerful plaid background, this project is perfect for your next studio event. This class is beginner-friendly and taught step-by-step for every painting level. You’ll learn simple techniques like the classic paper technique, how to create a simple plaid, brush control, and adding playful details using bright Gare colors. Bring your creativity and get ready to paint your own trendy Jolly Goose!
You know how things should run in your store. But does your staff? Or does it sometimes feel like everyone is doing their own version of what they think is right?
In this class, we’ll shift your customer service approach from personality-based to system-based. When customer service becomes a procedure—not a preference—you create consistency, clarity, and confidence for your team.
We’ll talk through how to define what matters most to you, how to clearly communicate those expectations, and how to train your staff so they can make the right decisions, even when you’re not there. We’ll also explore how AI tools and staff feedback can support this process, and how to eliminate common obstacles that get in the way of great service.
You’ll leave with a practical plan to build systems that support your team and create a consistently excellent customer experience.
Attention, witches! Join us for a little practical magic that can bring fresh energy—and revenue—to your studio this fall.
In this hands-on workshop, you’ll learn how to craft your own ceramic witch hat using simple, repeatable hand-building techniques. This beginner-friendly class is designed to give you the skills and confidence to recreate this project on your own—and bring it back to your coven.
These spellbinding hats are sure to get your holiday season off to a spe-cackle-ular start. Each piece will be as unique as its maker, with opportunities to add texture, detail, and personal flair for a truly one-of-a-kind result.
Think you’re “not creative”? Even better. This structured, approachable process is designed so anyone can succeed. We’ll guide you step-by-step through the entire process—rolling, shaping, attaching, and refining—so you leave with a finished piece and a clear, repeatable method you can use in your own studio.
Participants will also receive a replicable template, lesson plan, glazing ideas, supply resources, and a handy box to transport their hat home in a carry-on.
No clay experience necessary—just come ready to create.
Show your customers how to take a basic planter to the next level by adding dimensional fused elements such as flowers, leaves, and charms and beads! This class celebrates the maximalist (and even storyteller) trend of contrasting layers, colors, and textures. Kathy Cano-Murillo, the Crafty Chica, will guide you along the process of composition, firing and stilting tips, and adding dangling beads, charms, and glitter after the firing process. This project goes beyond painting designs to create a gorgeous art piece that can command a higher price point.
Get ready to stack, paint, and create something AMAZING! In this class, you’ll design a one-of-a-kind layered board piece using multiple cutouts to build depth, dimension, and serious WOW factor. From color choices to final assembly, we’ll guide you step-by-step—but you get to make it totally you.
This workshop introduces a scalable approach to layered board painting, a high-margin project that adds depth, texture, and perceived value to your studio offerings. Participants will learn how to design and produce multi-layered pieces using MDF or wood cutouts, including best practices for paint application, color planning, and clean assembly.
We’ll also cover workflow efficiency, material selection, pricing strategies, and class structure to help you confidently implement this project in your own studio. Ideal for studios looking to expand into dimensional decor with a repeatable, beginner-friendly format.
In today’s fast-paced, mobile-first world, your website should do more than just exist—it should actively bring customers through your doors. For small businesses, their website is often the first impression local customers have before deciding to visit. In this interactive session, we’ll walk through practical strategies, tips, and tools to turn your website into a powerful marketing engine that drives traffic, builds trust, and increases sales. You’ll leave with simple, actionable changes you can implement right away to convert online visitors into repeat customers.
Learning Objectives:
- Understand how a strong website experience influences whether customers choose to visit your location.
- Learn actionable tactics to improve your website so it drives calls, visits, and purchases.
- Discover easy-to-use tools to evaluate and improve your website performance, user experience, and conversion rates.
Session Details:
- Interactive 90-minute session with real-world examples tailored to small businesses.
- Abridged versions are available in 30-, 45-, or 60-minute formats.
- Audience(s): Small business owners, store managers, and anyone responsible for driving in-store traffic and sales.
Join a panel of top-performing pottery studio owners for an honest behind-the-scenes conversation about what it takes to build a high-sales, high-impact studio. This session explores the real-world strategies, systems, and decisions that drive consistent revenue and exceptional guest experiences.
Panelists will share what’s worked, what hasn’t, and how their studios have evolved over time—from introducing new audiences to clay to outside sales channels to classes and events that sell. You’ll gain practical insight into how successful studios operate and market their offerings.
Designed for studio owners looking for actionable, no-fluff ideas they too can implement, this panel provides transparency, shared learning, and realistic approaches to growing beyond what you thought was possible.
Key Takeaways:
- Effective ways to introduce new customers to clay
- Outside sales strategies that drive consistent revenue
- Class, workshop, and event ideas that support high-performing studios
- Marketing strategies that build revenue
Customer expectations in the paint-your-own pottery industry aren’t what they used to be, and most studios are feeling it. If your marketing still looks the way it did a few years ago, you may be struggling to connect with today’s customer. Join Liz and MJ for a real-world, conversation-driven session on how to evolve your marketing while staying true to what makes your studio unique.
In this class, we’ll break down what’s actually changed and where it’s showing up in your business. From messaging and brand perception to visibility and customer expectations, you’ll learn how to recognize the gaps between what you’re putting out and what your customers are looking for. Through real examples and shared experiences, we’ll walk through what’s working right now, what’s falling flat, and how to adjust in ways that feel manageable and realistic.
You’ll learn how to:
- Recognize shifts in customer behavior and expectations
- Adjust your messaging and offerings to focus on experience, not just product
- Identify gaps between how your studio is perceived and how you want it to be seen
- Improve visibility across key marketing channels
- Adapt your marketing in practical, manageable ways
Designed for both longtime studio owners and those newer to the industry, this class offers a mix of guided insight and open discussion. You’ll walk away with fresh perspective, real examples, and actionable ideas you can start implementing right away.
Learn how to confidently teach a fused glass project you can take straight back to your studio and implement immediately. In this hands-on session, you’ll create a beginner-friendly piece using guided templates that ensure consistent, successful results for all skill levels. Along the way, you’ll learn foundational glass concepts—including compatibility and firing basics—so you can teach with confidence and avoid common pitfalls.
This class goes beyond the project, with real-world applications for walk-ins, workshops, and off-site events, plus live demos of tools and glass handling. You’ll learn how to:
- Use templates to guide design and ensure student success
- Teach a fused glass project with confidence (even for beginners)
- Understand basic glass compatibility and why it matters
- Use simple, reliable firing schedules you can replicate in your own kiln
- Structure classes for walk-ins, groups, and events
- Incorporate tools like nippers safely and effectively
- Create low-prep systems that save time and increase revenue
- Adapt designs for different skill levels and audiences
Designed for studio owners and staff, this session is perfect for anyone looking to add or streamline fused glass offerings. You’ll leave with a finished project, printable design templates, and practical strategies you can use immediately.
Take control of your studio’s systems and numbers with Excel with Digital Systems, a hands-on workshop designed to help you simplify operations, increase efficiency, and make confident, data-driven decisions using Google Sheets.
This class is built for real studio application. You won’t just learn concepts—you’ll actively customize three powerful tools that you can immediately implement in your business.
During this workshop, we will walk step-by-step through building:
- A pottery pricing calculator to use your current pricing structure to develop a customized, sustainable pricing model tailored to your studio
- A cash drawer count sheet to streamline daily cash management and improve accuracy and accountability
- A paint inventory tracker to help you stay organized, monitor usage, and confidently manage reordering
You’ll customize your tool during class and gain a working understanding of key Google Sheets skills.
What sets this class apart is its build-as-you-go approach using your real numbers. You won’t leave with generic templates—you’ll leave with systems that are already personalized and ready to use.
What you’ll walk away with:
- Three fully functional, customized Google Sheets tools
- A clearer understanding of your pricing, cash flow, and supply inventory systems
- Increased confidence in using Google Sheets to manage your business
- Practical systems you can implement immediately
What to bring:
- A laptop with access to Google Sheets
- A basic understanding of spreadsheet fundamentals
If you’re ready to move away from guesswork and into clear, organized systems that support your studio’s growth, Excel with Digital Systems will give you the tools—and the confidence—to make it happen. As a past attendee declared, “I use the systems you taught us daily in my studio. I found it very informative and think it’s something people could definitely benefit from.”
If your studio space sits empty between events, weekly classes might be the missing piece—and the numbers prove it. This workshop breaks down exactly how to build a recurring weekly class program that creates consistent revenue, deepens community, and keeps your studio humming.
With a 1,600-square-foot studio in a town of just 2,500 people, this model runs three homeschool sessions and seven evening classes each week—generating between $7,000 and $8,000 in monthly revenue. If it works in a small town, it can work anywhere. This session will walk you through how to build something similar, step by step.
What we'll cover:
- Choosing class topics that attract and retain students
- Writing curriculum that works, even if you're not the one teaching it
- Finding, vetting, and retaining the right teachers
- Pricing strategy using a subscription model to stabilize your income
- Structuring your weekly schedule for maximum impact and minimum burnout
What you'll take home: Every attendee receives two full months of real curriculum samples—ready to study, adapt, and build from the moment you get back to your studio.
Who this is for: Studio owners who are ready to move beyond one-off events and build a reliable, community-driven income stream. No fluff—just a real-world framework from someone doing it.
Prerequisites: None. Whether you currently offer classes or are starting from scratch, this session will meet you where you are.
If you love the idea of keeping a creative journal but never quite know what to fill your pages with, or you’ve heard about junk journaling and want to learn more, this class is for you.
In this class, Ammie will show how she actually documents her life in her journals and how she pulls tiny snippets from her day and turns them into spreads—the little moments, the random receipts, the dinner with friends, the song stuck in your head.
We’ll talk about techniques Ammie uses all the time, like pockets, tip-ins, and hidden journaling. She’ll also show you how she back-journals so nothing goes to waste when life moves faster than your journaling practice.
This class can kickstart your own journaling practice, and we’ll also talk about how to bring this into your studio as a workshop or recurring journal club your customers will love.
Your days are worth documenting, so come learn how to celebrate the moments, big and small.
Let's celebrate with a fresh burst of flowers and color! In this class, we'll use a colorful spring palette and play with paper painting to build a beautifully layered, floral-inspired vase. You'll learn how to easily create depth, movement, and soft dimension as your design “blooms” to life—no green thumb required! It's a perfect mix of guided technique and creative freedom, resulting in a vase that is uniquely yours.
Have you ever wanted to bring the magic of clay to cafés, breweries, offices, or community spaces? This class will teach you everything you need to know to take your ceramics skills on the road and expand your studio offerings beyond your physical space. You’ll learn how to plan and execute mobile clay workshops, choose projects that travel well, pack efficiently, set up for success, and connect with local businesses to host your classes.
What sets this class apart is its focus on real-world, hands-on strategies for making mobile workshops practical, fun, and professional. Through step-by-step guidance and examples from Emma’s experience teaching and running The Clay Den, you’ll gain actionable tips that you can implement immediately.
No prerequisites are required—just have clay in your studio and a willingness to get creative! By the end of the session, you’ll walk away with the knowledge, confidence, and tools to bring your studio out into the community, delight participants, and grow your business in exciting new ways.
Most studio owners set their prices once and never touch them again. They guess. They copy what the studio down the street charges. They pick a number that “feels right.” And then they wonder why they're working 60-hour weeks and still can't pay themselves what they're worth. Here's what nobody tells you: The difference between a studio that barely breaks even and one where the owner takes home 30% or more isn't more customers, more events, or more hours. It's the pricing. And most studios are leaving $30,000–$50,000 a year on the table because their prices aren't built on anything real. This class fixes that—in one session.
Pricing for Profit is a CPA-led deep dive into the exact pricing framework used by the most profitable PYOP studios in the country. Not theory. Not a spreadsheet exercise. A real system, built on actual industry benchmarks, refined over a decade, and now in its third evolution to reflect everything that's changed post-COVID. This is the same methodology that helped one studio owner increase her take-home pay by six figures with almost no change in revenue. Just better pricing.
Here's what you'll walk away with:
- You'll know the actual cost-of-goods benchmarks healthy studios hit, so you can stop guessing whether your numbers are "fine" and know where you stand.
- You'll have a pricing methodology matched to YOUR market, location, and demographics, not a generic formula that ignores what makes your studio different.
- You'll use a brand-new, free web-based pricing calculator (live, in class) built specifically for PYOP studios—and you'll understand the math behind it so you can make confident pricing decisions long after the session ends.
- You'll finally stop wondering if your prices are right—because you'll have the proof.
This class is for you whether you're opening your first studio and want to get pricing right from day one, you attended a previous version and want to see what's changed, or you've been in business for years and have a nagging feeling you're undercharging. (You probably are.) No accounting background needed. Just bring your current pricing and a willingness to see what's actually possible when your numbers are built on a real foundation.
Turn Holiday Chaos into Profit: High-Volume Ornament Painting Simplified. So easy even you will have fun!
Teaching large groups of kids how to paint ornaments doesn’t have to feel overwhelming. In this hands-on, practical class designed specifically for pottery studio owners, you’ll learn how to confidently manage high-volume ornament painting events with ease, efficiency, and creativity.
With 14 years of hands-on experience, Melanie has worked through the trial and error, solved the common challenges, and fine-tuned a system that ensures the smoothest, most successful outcome possible—even with hundreds of kids painting at once. She’ll share exactly what works (and what doesn’t) so you can skip the stress and go straight to success.
We’ll walk through proven systems for handling large groups—from setup to cleanup—without sacrificing quality or the customer experience. You’ll learn:
- How to streamline your setup for large groups
- Easy, foolproof ornament selection
- Crowd management strategies that actually work
- How to prep staff and stations for smooth flow
- Tips for minimizing mess while maximizing fun
Whether you’re gearing up for the holiday rush or looking to expand your studio offerings, this class will give you the tools and confidence to turn large-scale kids’ events into one of your most successful (and enjoyable!) revenue streams.
Crushed glass suncatchers are the hottest non-pottery trend in create-your-own art studios right now. Learn how to effectively execute this activity and immplement it in your studio for massive pay back!
This activity requires little to no previous experience or knowledge of the technique and uses materials you might already have in your studio. You’ll get step-by-step instructions along with troubleshooting as you create a piece of your own and find out the tips, tricks, and products for success in your own studio. The class will be run as if we’re teaching customers so you’ll have all the information and lanuage needed to teach customers yourself.
Be sure to join Troy and Grace as they share their exploration and learnings in sunscape glass (faux stained glass). These pieces have sold exetremely well in our studios and will be a great addition to yours!
Looking for some of that "secret sauce" that some studios just seem to have? Need a spark of inspiration to liven up your headspace and calendar? How about some practical magic to elevate your personal relationships—with yourself, your team, an your loved ones, and even with selling and money? “The Jackie and Gail Show” returns with a fresh spin as we step into a bigger version of the Game of Life as it plays out in your studio, your daily routines, and your relationships with staff, customers, friends, family, and even your community.
This dynamic duo brings their sign
ature inspiration, common sense, perspective, and a deeper focus on the inner work required to run a purpose-driven life and studio. This isn’t just about business—it’s about who you become while building, growing, and nurturing your studio without losing yourself along the way. Even after nearly three decades, their enthusiasm for studio life is contagious, encouraging you to take bold, meaningful, juicy bites out of life every day.
You’ll discover 12 key takeaways to draw upon back at home. This session centers on you—your mindset, presence, and the energy you bring into your studio and beyond. Learn how to stay grou
nded in chaos, inspired during slow seasons, and humble during high-growth moments, while positively impacting your team and relationships. Learn how to unpack everyday lessons for studio life, both the “heck yes, this is amazing” days as well as the “oh no, I just want to quit this” moments. How you show up in life to handle these, as well as everyday life situations, are the key to contentment and peace, and sometimes even your profitability.
Drawing from 29 years of hands-on ownership, Jackie and Gail share mindset shifts, personal practices, and real-world wisdom that helped them grow—not just survive—in the demanding world of business ownership. They’ve built a studio model that supports both success and personal freedom—and they’ll show you what made that possible. This isn’t a how-to-do-it-the-way-they-did or a special operations workshop with a procedural manual. Instead, these discussions explore that “secret sauce” of long-term fulfillment: emotional resilience, leadership, and practical mindset tools tailored to this unique industry. Through relatable stories, humor, and honest reflection, you’ll gain strategies to expand your impact, maintain joy, and create opportunity in both business and life.
Designed for new and seasoned studio owners alike, this high-energy, interactive session is perfect for anyone ready for a fresh perspective, a much needed reset or renewed inspiration. Expect real talk, audience participation, and meaningful topics—with continued, follow-up conversations with Gail and Jackie welcomed throughout the convention.
Honk, honk! Porch geese are having a major moment right now. At the Atlanta Gift Show this past January, the Gare design team saw a new trend emerge: geese! This popular motif has quickly gained traction and now porch geese seem to be everywhere.
This class lets you bring that trend indoors in the cutest way possible! Join us for a fun, festive painting session where you’ll create an adorable “Jolly Goose” holiday tray perfect for cookies with Santa. Complete with a Santa hat, cozy scarf, and charming winter details, this goose is ready for the holidays.
Set against a cheerful plaid background, this project is perfect for your next studio event. This class is beginner-friendly and taught step-by-step for every painting level. You’ll learn simple techniques like the classic paper technique, how to create a simple plaid, brush control, and adding playful details using bright Gare colors. Bring your creativity and get ready to paint your own trendy Jolly Goose!
Stop guessing what to market next. In this hands-on workshop, you’ll build a simple 30-, 60-, and 90-day marketing plan designed specifically for paint-your-own-pottery studios. We’ll map out a high-detail 30-day action plan (exact offers, weekly priorities, and what to post), then expand into a healthy 60-day system that’s easier to maintain. The 90-day portion stays flexible so you can scale what’s working based on real results.
You’ll leave with a clear roadmap, a weekly checklist, and a repeatable marketing rhythm that helps you book more parties, fill events, and keep customers coming back.
Get ready for another spooktacular pottery painting experience with Lulu from As You Wish Pottery! In this class, you’ll create a captivating Halloween platter designed to stand out in your studio displays or shine at any Halloween paint night. We’ll play with bright colors to build a fun, eye-catching background, then bring it all together with a cute little ghost ready for a night of spooky fun.
We’ll dive into layering different elements to create a piece that feels engaging and exciting for customers to paint, with a bold look and a playful Halloween vibe. This design works beautifully as a display starter or as inspiration for an adult painting class, giving your team something fresh and on-trend to offer. We’re blending classic Halloween colors and motifs—orange, yellow, and black—with those cute, trending details from the digital art world, creating a piece that feels current, approachable, and easy for all skill levels to enjoy.
No advanced experience is needed; this class is beginner-friendly while still offering helpful methods for more experienced painters. You’ll also get to learn some of Lulu’s signature techniques, like her cartoony outlines, smooth color application, and those little touches of whimsy that make each piece feel extra special.
By the end of the class, you’ll walk away with a finished design you can confidently recreate, teach, or display, along with new ideas for building fun, customer-loved projects in your studio.
Join Wendy Ives, Bisque Imports Stoneware Ambassador and owner of Artful Designs Studio, alongside Crista Toler of Mayco, for an engaging, hands-on class exploring the Petoskey Stone technique on stoneware. This collaborative session blends real studio experience with expert glaze knowledge, giving you both creative inspiration and practical application.
Discover how to recreate the iconic Petoskey stone pattern using a dynamic range of Mayco glazes formulated to perform at stoneware firing temperatures. Wendy and Crista will guide you through the full process, from glaze selection to layering techniques that create depth, movement, and organic texture.
You’ll learn how to:
- Select and use Mayco glazes that perform reliably at stoneware temperatures
- Layer and combine glazes to achieve authentic Petoskey stone effects
- Incorporate these techniques into your current stoneware workflow
- Create visually dynamic surfaces that elevate your finished pieces
- Generate excitement around stoneware offerings in your studio
This class is perfect for studio owners looking to expand their stoneware knowledge and offerings. Walk away with practical techniques, fresh ideas, and the confidence to bring new, marketable stoneware projects into your studio right away.
Most studios have displays, but are they telling the story to sell the product? In this session, you’ll learn how to transform your retail displays from simple decor into intentional, revenue-driving sales tools. We’ll break down the simple strategies behind high-converting displays, including themed “idea centers,” seasonal merchandising, and beginner-friendly inspiration that removes decision fatigue and builds customer confidence.
You’ll walk away with a clear, repeatable framework for creating displays that are simple, effective, and built to sell. This class is perfect for studio owners and managers at any level—no prior merchandising experience needed—who want practical, trend-driven ideas they can implement immediately to increase sales, enhance the customer experience, and make their displays work harder for their business.
Turn your ceramic studio into a scalable, sellable business. This session breaks down what it takes to grow beyond a single location by building the systems, structure, and team needed to scale. You’ll learn how to create a repeatable customer experience, improve your unit economics, and remove yourself as the bottleneck so your business can grow without the chaos. We’ll also explore different paths to expansion, along with the common (and costly) mistakes studio owners make when trying to scale.
Set sail on a creative adventure! In this choose-your-own pirate class, you'll design a one-of-a-kind character with a fun game of mixing and matching everything from hats and hairstyles to clothing and accessories! Along the way, we’ll use easy-to-follow clay carbon patterns and learn to outline your design with underglaze pencils, bringing every detail to life. No two pirates will be the same, so chart your course and let your imagination (and a little luck) lead the way!
Take the mystery out of kiln management with Scotty McMillan, Skutt’s Technical Support Supervisor. This engaging and practical session will give you a rare inside look at kiln care, firing best practices, and troubleshooting—straight from the front lines.
Scotty brings extensive hands-on experience, real support cases, and lessons learned from helping artists, educators, and studios solve kiln challenges every day. With a practical, approachable style, he walks you through real-world kiln scenarios and foundational tips to keep your equipment—and your business—running smoothly.
What makes this class unique? It's not just technical—it's real-world tested. Scotty’s “following in Jim’s footsteps” approach blends easy-to-follow technical guidance with insights gained from directly supporting the ceramic community and working within a company that has served generations of artists.
You’ll learn how to:
- Perform an essential pre-firing checklist for safety and success
- Load your kiln to reduce hot/cold spots
- Understand firing reactions and how speed impacts results
- Implement preventive maintenance that extends the life of your kiln
- Troubleshoot common problems using built-in diagnostic tools
- Use KilnLink® for smarter kiln monitoring
Who should attend: Studio owners, educators, and anyone responsible for firing kilns—especially those looking to deepen their understanding without an engineering degree.
Prerequisites: Basic familiarity with kiln operation is helpful but not required.
Walk away with: Confidence in your kiln knowledge, a checklist you’ll actually want to use, and the kind of practical, field-tested tips that come straight from Skutt technical support.
Mayco Fundamentals Underglazes and EZ Strokes have been growing in popularity in PYOP studios. Join us for this stoneware- and clay-focused class to learn the differences between these Fundamentals, EZ Strokes, and Stroke & Coat at cone 6.
In addition to sharing how these products can be used effectively in your studio, you’ll use all three product lines to create three samples that will be helpful in training your staff and for showing different glazing options to your customers.
This class is ideal for those who have already been working with stoneware and/or clay.
This class helps PYOP studio owners define clear content pillars so social media stops feeling random, overwhelming, or like one more thing on the to-do list. Instead of guessing what to post each day, studios learn how to organize what they already do into a small set of repeatable content categories that actually support bookings, classes, camps, and return visits.
During this session, we’ll break down what content pillars are, why they matter specifically for PYOP studios, and how to create pillars that reflect real studio life, not generic social media advice. We’ll look at examples of finished work, in-studio moments, events, behind-the-scenes experiences, and customer stories, and show how each pillar plays a role in attracting new painters and keeping current customers engaged. Studios will leave with defined content pillars, practical posting ideas for each one, and a clear framework they can reuse month after month. The goal is not more content—the goal is less stress, better consistency, and a feed that actually looks like your studio and works for your business.
Pet lovers are some of the most passionate—and loyal—customers, and nearly 70% of US households have a pet. Learn how to turn that demand into a thriving revenue stream for your studio! We’ll cover profitable animal print techniques, event ideas that drive repeat visits, and strategic partnerships with local pet businesses to expand your reach.
Plus, you’ll get hands-on experience working with real dogs to create a sample piece you can take back to your studio—so you’re ready to put these strategies into action right away.
Ever feel like your studio to-do list is chasing you? Join us as we unpack the best methods to finding mental peace within a creative space. Your studio operations, employee culture, and mental health are more interconnected than you might think. Together, we’ll declutter our path through these topics (and more) to discover what’s blocking your path to mental and physical regulation.
Ammie Williams is an Atlanta-based artist working in ceramics, illustration, and creative journaling. Known for her bold color, strong line work, and playful approach to surface design, she creates both functional ceramics and paper-based work rooted in everyday life. She is a member of the Tombow Creator Crew and shares her process, studio work, and creative routines with a growing audience on Instagram and YouTube (@ammieyall). Through her classes, content, and products, Ammie encourages others to document their lives and make art that feels personal and fun.
Brittany Graff is the co-CEO for Twist Brands (parent company of Chesapeake Ceramics), supporting national strategy and local studio success across the company's brands. With deep experience in franchise marketing, digital advertising, and customer behavior, Brittany specializes in helping studios turn insights into action. She works closely with studio owners across the country to optimize their marketing mix—from email and paid ads to social media and local store marketing—always with a focus on what actually drives bookings and revenue. Known for her practical, no-fluff approach, Brittany is passionate about making marketing feel approachable, effective, and adaptable for studios of all sizes.
Carrie Sealey is the owner of Paint a Piece in Germantown, Tennessee, where creativity and community have come together for over 28 years. Carrie’s journey in the PYOP industry began when the studio first opened—she joined the team as a college student looking for a fun, creative job, and never truly left. Through multiple degrees and career paths, Paint a Piece remained her constant, always calling her back. In 2016, she made it official and became the proud owner, along with her father, Cary Mills (aka Pops).
Paint a Piece offers pottery painting, canvas art, wood projects, clay hand-building workshops, and the beloved Perfect Prints clay impressions. With hands-on experience across every aspect of the studio and a background that includes a mechanical engineering degree and a master’s in teaching high school mathematics, Carrie brings a unique mix of creativity, structure, and business savvy to everything she does.
She’s passionate about helping fellow studio owners expand and streamline their offerings, and her approachable teaching style makes her a trusted guide for anyone looking to grow their studio with confidence and heart.
When she’s not painting custom pottery, Carrie is busy being the unofficial Uber driver for their two kids—helping them chase their dreams and live their best lives. You’ll often find her as the loudest mom on the sidelines of her son’s travel baseball games or cheering on her daughter in soccer (or whatever sport she dives into next). And when the family isn’t at a field, they’re likely on the road chasing their favorite Bananaball team.
As a former Director of Marketing and Technology for a Five-Star Accredited Chamber of Commerce, Charles Stanisce reinvented an outdated marketing approach that stood out against the competition. Utilizing modern best practices, he created a member experience that nurtured prospective members and turned them into powerful promoters.
In his current role at Novi AMS, Charles works closely with both prospective and existing clients to develop strategies for their marketing and website needs. With over 10 years of experience as an association professional, he continues to stay up-to-date on the latest trends that drive member engagement. He believes that associations can be just as effective as large corporations by leveraging their marketing and technology to attract, engage, and delight their members.
Chris Wilson has 20-plus years of business experience in the information technology and franchising industries. Chris started his franchising journey as a multi-unit franchisee of Club Pilates. His studio has performed as a top ten studio in the country out of 600-plus locations at the time. After a successful exit from that system, Chris became a multi-unit franchisee with Salons by JC, where he is building out locations in the Orlando, Florida, metro area.
After leaving a successful career in tech sales and engineering in corporate America, Chris founded Legacy Franchise Ventures, where he guided senior-level executives in the identification, research, and analysis of franchise opportunities. Chris’s firm also helps business owners turn their established businesses into franchise opportunities. Chris is dedicated to giving back through community service. He is an active member of the Gamma Delta Sigma Chapter of Phi Beta Sigma Fraternity. When he is not helping clients, Chris is spending time with his wife, two children, and two dogs, or is out riding his motorcycle.
Chriztie Elliott is the creative force behind The Art Den LLC in Rising Sun, Maryland. She built The Art Den on a simple but powerful belief: that creativity belongs to everyone, regardless of age or experience level. What started as a dream to bring meaningful, hands-on experiences to her community has grown into a thriving studio offering everything from paint-your-own pottery and canvas painting to clay, pottery wheel, glass, and resin—for kids, adults, and everyone in between.
As a business owner, mom, and creative entrepreneur, Chriztie knows how to make people feel welcome the moment they walk through the door. She leads a team of eight and is passionate about building a space where art is approachable, joyful, and a little bit messy—in the best possible way.
When she's not in the studio, you'll find her bringing The Art Den experience out into the world through off-site events and collaborations, because in Chriztie's world, creativity doesn't stay in one place for long.
Crista Toler, Mayco’s Market Specialist PYOP Manager, entered the ceramics industry in 1997 when she opened her studio, Stroke of Genius, in Wilmington, North Carolina. During that time, she served on the Board of Directors for the CCSA in a variety of roles.
After working as Marketing Director for a bisque supplier, Crista joined Mayco in July 2013 and serves as the specialist for the paint-your-own pottery market. She has helped studios implement stoneware, earthenware, glass fusing, and clay into their programming.
Her passion and varied experience, from studio owner to bisque supplier and color manufacturer, give her unique insight into the industry. She believes in loving what you do and is thankful to work with the fun and creative people that make up our organization.
Michael Harbridge, Mayco’s Education Senior Manager, has decades of experience working in the fired arts industry as a studio owner and supplier. He has taught pottery workshops around the world working with clay, painting methods, and business practices. He enjoys spending time discovering new ways to use products and developing new techniques and sharing them with studio owners.
Donna Bordeaux, CPA, is the founder of PYOPAccounting.com, the only full-service CPA firm dedicated exclusively to helping paint-your-own-pottery studio owners save money on taxes. Donna has been working with PYOP studios and the CCSA since 2013, and over that time has developed the industry benchmarks and financial metrics that studios across the world use today. Her clients consistently achieve 28% more net profit than the industry average.
Donna first taught pricing strategy at the CCSA convention in 2016, and this class represents the third evolution of that model, updated to reflect everything that has changed in the industry since then, including the post-COVID landscape that reshaped how studios think about revenue and profitability. A Xero Gold Partner with over 15 years of experience on the platform, Donna brings both deep technical expertise and genuine industry knowledge to every conversation. She has built her firm around one big idea: that creative people deserve a CPA who actually gets it. More information can be found at PYOPAccounting.com.
Emma Hanse is the owner and lead instructor at The Clay Den in Washington, Illinois. She’s been immersed in ceramics for over 13 years, teaching wheel throwing, hand-building, and sculptural techniques. Through her studio, she’s guided hundreds of students from their first pinch pot to advanced wheel projects. She loves making ceramics fun, approachable, and portable—proving that you don’t need a full studio to get messy and creative!
Erica is a prior pottery studio owner and employee who has been part of the PYOP industry since 2014. In addition to pottery, her interest in mental health and her degree in psychology culminated in the opening of Fired Flow last year. This business-in-progress, in addition to this class, are the first steps of Erica’s desire to merge pottery painting and mental health awareness for PYOP customers and studio owners alike.
Coming Soon.
Ferne Benson is the owner of Mr. Toad’s Pottery, a thriving paint-your-own pottery studio, and the founder of Excellerated Solutions, a business dedicated to helping studio owners streamline operations through digital systems.
Since fall 2023, Ferne has been writing the CCSA magazine’s Business Sense column, where she shares practical insights on studio management, financial systems, and operational efficiency. In March 2024, she launched Excellerated Solutions, where she developed innovative tools—including a system that allows studios to seamlessly upload inventory from Google Sheets directly into their POS—helping studio owners save time and reduce manual work.
Ferne is a Square Specialist and Xero Partner, with a strong focus on helping creative businesses better understand their numbers and build sustainable, scalable systems. She is currently in the process of opening a second location for Mr. Toad’s Pottery, using the very systems she teaches to support that growth.
Her approach is rooted in real-world application—every tool, system, and strategy she shares has been tested and refined within her own studio. Ferne is passionate about empowering fellow studio owners with the clarity, confidence, and systems they need to run more efficient and profitable businesses.
This married couple, together for 35 years, have owned their studio, All Fired Up Las Vegas, since 1998. Jackie (who hails from Texas) maintains all their accounting and customer relations, while Gail (originally from Wisconsin) oversees event production, supervises staff and back-end operations. Jackie has been dubbed "the fun one" and charms their clients with a Texas accent along with wit and a gift of making everyone feel at ease. Gail is known as "the color girl" and as a graphic designer in her previous life, designed their studio environment, brings projects to life for events, and designs all their marketing material. The biggest, personal mark of success for both is the ability to say that, even after 29 years, they wake up each day with a song in their heart and a spring in their step for their take on PYOP for large-scale off-site events. It is still exciting, fun, profitable, and rewarding. They truly enjoy all aspects of these large, mobile operations that keep up to five Skutt 1227 kilns humming.
Their primary clients are schools, churches, parks and recreation, nonprofits, and corporate team building customers. Jackie and Gail continue to coach and instruct on how studios can supplement their revenue with off-site event work on these larger platforms. They also host occasional in-depth workshop retreats at Airbnb locations across the country. Bisque Imports provides their coloring book pottery designs geared toward events, and their line of holiday ornaments has been a great product to help build annual, repeat events at elementary schools.
For further insight into the flavor and style of their studio, visit their website at allfireduplv.com
Coming Soon.
Jessie Sterling, owner of two Paint the Towne studios in Kansas, has been a professional wrangler of paint, pottery, and people since 2010. Before opening her studios she taught second grade, which means she’s highly trained in explaining things repeatedly and thrives in creative chaos. She added pottery to her canvas studio in 2023 and immediately fell in love. She loves hosting events where she gets to teach, create, and meet new people.
Julia McNair is the owner of Do It Yourself Crafts in Birmingham, Alabama, which she opened in the summer of 1999. As a relic of the last century, she is passionate about creating exceptional customer experiences and building systems that help teams deliver consistent, high-quality service.
A past recipient of the President’s Award, Julia has also served on the CCSA Board of Directors, including as president. She regularly teaches customer service classes at convention and enjoys helping other studio owners create businesses that run smoothly and intentionally.
In 2025, she expanded her studio to include a community clay space, bringing her love of both creativity and structure to a new side of the business.
Kathy Cano-Murillo is an artist, author, and founder of CraftyChica®. CraftyChica designs have been sold on HSN, at Barnes & Noble, Michaels, and hundreds of retailers across the country. Kathy’s mission is to promote positivity via creativity! Features include Forbes, The New York Times, HGTV, CNN, Buzzfeed, and more.
Kelly Browning is the co-owner of American Bisque and the owner of the Arts on Fire paint-your-own pottery studios, where she has spent years helping customers and artists of all skill levels bring their creative ideas to life. With 16 years of working with ceramics and hands-on studio experience, Kelly specializes in transforming simple clay forms into meaningful, personalized pieces.
Her work focuses on both the technical and creative sides of ceramics—from slip casting and mold making to surface design and finishing techniques. Kelly has a passion for making pottery approachable and enjoyable, breaking down processes so beginners feel confident, and offering tips and techniques that inspire more experienced artists.
Known for her practical, down-to-earth teaching style, Kelly creates a relaxed and encouraging environment where creativity thrives. Whether you're carving your very first piece or looking to refine your skills, she’ll guide you step-by-step while encouraging you to make each project uniquely your own.
Kendal has worked for Erin and Steve for four and a half years, two and a half of those as their Creative Manager. Kendal went to school for graphic design and has always had an eye for making things look phenomenal. Kendal’s love for PYOP and art in general dates back to some of their earliest memories. As a kid, Kendal was always trying to find new and creative ways of expressing themselves and making things look better. As Creative Manager, Kendal conceives, designs, paints, and executes all of the company's collections, making this their dream job come to life! Each collection features Kendal's style, humor, and creative twists.
From PYOP Studio Stuff, Liz Martinez has roots in the PYOP industry dating back to 1999. She is equal parts artist and fun-maker. She’s fueled by snacks, powered by laughter, and firmly believes being a kid at heart is the secret ingredient to great art. Her classes are relaxed, a little silly, and always supportive—designed to help you learn new techniques while creating something you truly love.
Lulu is one of the creative minds behind all things As You Wish. With a background in media arts and animation, she brings a strong artistic foundation into everything she creates, but pottery is where she truly found her spark. Since starting in 2012, she has grown from associate to custom artist, now helping create classes, event projects, and designs that are both fun and approachable.
Lulu’s work is known for its playful style, bold color, and signature touch of whimsy. She is always exploring new ideas and pushing her creativity, with the goal of making art feel exciting, doable, and inspiring for everyone who sits down to paint.
A self-proclaimed workaholic, she is almost always creating in her “bat cave,” covered in paint and fully in her element. When she does step away, she enjoys cozy time playing Stardew Valley or relaxing with her best friend and boyfriend, Adam.
Marcus McGehee is the founder of The AI Consulting Lab, a firm specializing in practical AI solutions and automation strategies for modern businesses. With over 12 years in digital marketing and business operations, including seven as an agency owner, Marcus brings a grounded, real-world approach to AI integration, helping companies level up without getting lost in the hype.
Marcus has trained corporate teams, government leaders, and entrepreneurs around the world. He’s deployed AI solutions for sales and customer service, built intelligent automation systems, and designed AI literacy programs for clients ranging from international government entities to global manufacturers and boutique legal firms. Whether on stage or consulting one-on-one, he excels at simplifying AI for business leaders and their teams, with a mission to empower people with the tools, understanding, and confidence to succeed in the era of AI.
With 14 years of experience in the pottery studio industry, Melanie has developed proven systems for successfully managing high-volume events—especially during the holiday season. As a studio owner, she’s led ornament painting events with hundreds of children at a time, refining every detail to ensure a smooth, efficient, and enjoyable experience.
Melanie is passionate about helping other studio owners simplify the process, reduce stress, and confidently host large-scale events using strategies that truly work.
Michael Harbridge, Mayco’s Education Senior Manager, has decades of experience working in the fired arts industry as a studio owner and supplier. He has taught pottery workshops around the world working with clay, painting methods, and business practices. He enjoys spending time discovering new ways to use products and developing new techniques and sharing them with studio owners.
Liz Geoghan and Michaela "MJ" Jaskowiak lead the marketing efforts for As You Wish Pottery, a paint-your-own pottery studio in Arizona with nine locations. With a combined 25+ years of experience in the industry, Liz and MJ have worked in nearly every role within the studio, including associate, supervisor, glazer loader, and manager, with Liz also bringing experience as a custom artist. Their hands-on experience continues to shape how they approach marketing, customer experience, and in-studio programming.
Liz now oversees website, email, digital and print marketing, and in-studio promotions, while MJ focuses on brand positioning, social media, public relations, and the digital customer experience, shaping how customers discover, interact with, and connect with As You Wish Pottery.
Together, their work centers on evolving the business to meet changing customer expectations while maintaining what makes it unique. They enjoy collaborating, exploring new ideas, and finding ways to turn everyday studio offerings into meaningful customer experiences.
Meghan Davis is an experienced PYOP studio owner turned educator, with 15 years of running a successful studio and a master’s degree in the Art of Teaching. Her career has been built at the intersection of creativity, business, and education—where real-world experience meets intentional instructional practice. Currently she is an elementary art educator using her classroom management techniques daily in her choice-based art room which features creativity and fun but not chaos!
She’s guided thousands of customers and students, developed engaging, repeatable teaching methods, and successfully translated studio techniques into meaningful learning experiences for diverse audiences. From busy studio floors to elementary classrooms, she understands what it takes to keep learners engaged, confident, and coming back.
Known for her practical approach and approachable style, she brings energy, honesty, and insight to every session, proving that great teaching doesn’t have to be complicated—it just has to be intentional. She helps artists and studio professionals become more effective educators, so they can elevate both their instruction and their impact.
Renee Yeaton is the owner of Wrenworks Art Studio, a PYOP and clay studio just outside New Orleans where art and community merge. With a background in art, teaching, and hands-on fabrication, she focuses on turning creative ideas into experiences people actually want to show up for.
She specializes in beginner-friendly, high-engagement workshops that are simple to run, easy to replicate, and designed to keep people coming back. Renee is known for breaking clay processes into approachable, no-pressure steps—making it possible for anyone to create something they’re proud of (yes, even the “I’m not artistic” crowd).
Based in Midland, Texas, sculptor Scotty McMillan graduated from the Texas Tech fine arts sculpture program while working as a sous chef. After leaving the culinary world he joined Armadillo Clay & Supplies, where he served as a kiln technician and operations manager, learning the ins and outs of clay and glaze manufacturing. During his time at Armadillo and afterward, he traveled the state teaching workshops, consulting and working with school districts to create or further develop school art programs.
After leaving central Texas, he moved to the sand-covered plains of the desert and started McMStudios, where he began to combine his creative design passions and technical skills to create custom sculpture works and architectural installations in ceramic, glass, wood, and metals.
He now also serves the art community by working as the Technical Support Supervisor for Skutt Ceramic Products by supporting, training, and encouraging glass and ceramic artists worldwide.
Sherry Hancuff knows what it takes to run a successful, evolving studio—and to teach projects that actually work in the real world. As the owner of Pottery Camp in North Carolina for 12 years, she has built a creative business centered on approachable, profitable art experiences for customers of all skill levels.
Always willing to learn alongside her team and customers, Sherry has expanded her fused glass offerings by developing simple, repeatable systems that make new mediums easy to teach and scale. Her approach focuses on clear instruction and designs that consistently deliver strong results.
Sherry is passionate about helping other studio owners expand to include fused glass and gain confidence in new techniques while creating classes that are both enjoyable and financially successful.
Tammy Gacek is Gare's talented staff artist with over 33 years of ceramics experience. In addition to being artist and “kiln queen” at her sister's former studio, The Magic Brush, her portfolio also includes a past career as a custom artist at Border Fine Arts. Tammy loves detail work, and for fun she loves painting small-scale miniatures. One of her goals at Gare is to inspire and develop classes that are beautiful, easy to teach, and achievable for studios and customers to execute. She loves helping studios become more profitable through sharing her projects and designs. In addition to her artistic ability, Tammy also taught preschool, where she was passionate about sharing her love for the arts with her kids. Tammy loves spreading joy through her artwork. She is a firm believer in uplifting and encouraging others to be positive and inspirational.
Tanya Hockley is a small-town entrepreneur with a big love for creativity, community, and building businesses that bring people together. She opened her first studio in 2021 and now has a second studio. From salon to art studio to sports card shop, she thrives on creating spaces where people feel inspired, welcomed, and excited to be part of something special. She’s also the proud mom of two and has four dogs that keep life fun, loud, and full of love.
Tammie Ramos-Crispino is a certified life and business coach, artist, entrepreneur, owner of Fire Me Up! Studio in Cranford, New Jersey, co-owner of Craft Haus in North Palm Beach, Florida, and co-owner of F45 Training Millburn in New Jersey. Her passion is to help individuals find purpose and balance in their lives while living life in their own terms. Tammie has over 25 years of experience in business in both corporate and small business settings. Her supportive approach to business also resonates in her nonprofit work, where she is a mentor for the Young Entrepreneurs Academy, member of the International Coaching Federation, and an active member of her community. Tammie also hosts retreats and workshops throughout the United States and Puerto Rico.
Troy Myers is the owner/operator of Hot Pots in Alliance, Ohio. Over the past 24 years, he and his staff have expanded, pivoted, and grown the studio into an ever-changing art destination. He is not afraid to try anything and has added many different mediums to his studio. In his spare time he enjoys travel, landscaping, building stuff, and trying new things.
Grace Greene has been working at The Polka Dot Pot for five years and managing the studio for three. She has gained experience in learning new techniques in the studio and quickly turning them into lessons for others. She enjoys creating art, writing, and spending time with loved ones when not in the studio.
With over 26 years in the paint-your-own pottery industry, Wendy Ives has built a life around pottery, color, and community in Bloomington, Illinois. She holds a studio art degree in ceramics from Albion College, though much of her education has come from decades in the studio—testing glazes, painting samples, and discovering (sometimes the hard way) what makes stoneware and low-fire pottery truly shine.
She paints pottery samples and teaches techniques designed to inspire confidence and creativity. Stoneware is her passion—especially the magic of layered glazes and the beautiful, unpredictable effects that happen in the kiln. She is especially passionate about sharing ideas that help other studios bloom and grow. Whether experimenting with new glaze combinations or encouraging studio owners to try something bold, she believes creativity is best when it’s shared.
Originally from Charlevoix, Michigan, she has lived in Bloomington since 1991. When she’s not in the studio, she enjoys traveling (having visited six continents—Asia is still on the list), golfing, experimenting with cooking, and spending time with the people she loves most: her husband, Tim (35 years and counting); their two grown sons, Parker and Steven; and soon-to-be daughter-in-law, Grace.
Pottery has been her constant, but the community around it is what keeps her inspired. She often says that her pottery friends are the best in the world.
Wendy Pettys is the owner of The Pottery Patch, a paint-your-own pottery studio she opened in 2002 in Valrico, Florida, just outside of Tampa. With over two decades in the industry and years of service on the CCSA Board, she is known for blending creativity and passion into displays and samples that tell a story and inspire customers to create. Recently promoted to “Gigi,” she considers it her favorite role yet!
Pirates & Pearls: A Night of Treasure
Celebrating 30 years at the Convention Gala
Drop an anchor and prepare for a night of high seas celebration, music, and merriment with your fellow crew members. Dress in your finest pirate attire — think captain’s coats, flowing skirts, boots, treasure-worthy accessories, or a touch of nautical flair.
Our DJ will be spinning lively tunes to keep the deck rocking, while dancing and festivities bring the spirit of the sea to life. This is your chance to connect, unwind, and celebrate another incredible year with your CCSA community.
Gather your crew, claim your treasure (a.k.a. the dance floor), and let’s make waves together!
2026 Convention Auction
The Gala Auction is one of the most anticipated events of the CCSA Convention, and in 2026, it’s bigger and better than ever!
We’re excited to once again partner with Expo Auctions, bringing back a seamless, user-friendly bidding experience for all attendees. The auction will remain fully digital, making it easy to browse items and place bids right from your phone—whether you’re across the room or across the country.
Starting Friday evening, items will be on display and open for silent bidding, right up until the final countdown on Sunday during our Pirates & Pearls Gala, where the excitement builds with those last-minute bids!
New for 2026: We’re adding a large screen display to showcase live bids and auction activity, creating even more energy, visibility, and a little friendly competition throughout the event.
Can’t make it to Convention? No problem—you can still participate through online bidding, and Expo Auctions will ship items directly to winning bidders.
What Makes the Gala Auction Special?
You do!
CCSA members are invited to donate original works of art in any medium—pottery, glass, mosaics, or anything that sparks creativity. Past auctions have also featured vacation stays, gift certificates, and one-of-a-kind experiences.
In 2025, your incredible generosity raised over $17,000 for Refuge for Women in Denton, TX. Let’s make an even bigger impact in 2026!
Preparing Your Donation
This year, we’re streamlining the auction process to make it even better for our attendees! We kindly ask that all donation items be submitted using the official donation form.
As part of the form, please upload a photo of your auction piece and include the item name. This will allow our auction company to prepare the online bidding platform in advance and showcase your item in the best possible way.
Thank you for helping us create a smooth and successful auction experience!
Shipping Your Donation
If you plan to pre-ship your item, please email Taylor Barrow at taylor@ccsaonline.com to let us know your item is on the way.
New Member Mixer
Friday, August 28, 5 PM
The New Member Mixer is an exclusive event for first-time Convention studio owners, designed to help you break the ice and meet fellow newcomers in a fun and relaxed setting.
This no-pressure gathering offers a great opportunity to introduce yourself, play games, enjoy snacks, win prizes, and make new friends. At 6 PM, we’ll head to the Exhibit Hall for a private tour before it opens to the general membership.
Keep an eye out for your invitation in your Convention welcome packet!
Date: TBD
Time: 8:00 PM - 10 PM
Who: This meet up is intended for managers + staff, however owners and owner/managers are still welcome to attend! Owners will have a table to network at and discuss relevant topics separately.
Please share and complete one RSVP form per attendee! https://forms.gle/mYcWL4CaMrPuHXh87
We will have the room for about two hours-- you are welcome to stay as long or as little as you like.
We look forward to seeing everyone in Tampa!! š“ā ļø
Questions? Feel free to reach out!
Maegan Supple, Owner - maegan@thepotterystop.com
Saturday, August 29, 12PM
The AI Advantage, From Overwhelm to AI-Ready
AI is moving fast, and for many business owners that creates more confusion than clarity. In this keynote, Marcus breaks down what matters, what doesn’t, and how small business owners can approach AI in a practical way without getting buried in hype. Expect live demos, real-world examples, and a few moments that will genuinely change how attendees think about their day-to-day operations. Attendees will leave inspired, oriented, and ready to take action, whether that's diving into the breakout workshops or walking back into their studio Monday morning with a completely new perspective on what's possible.
Mayco Cocktail Hour
Saturday, August 29, 5:30 PM
Ahoy, matey!
Join the Mayco crew for a swashbucklin’ good time! Drop anchor with us for hearty snacks, cold drinks, and great company. We’ll be revealin’ the big news about where Pottery Camp 2027 is sailin’ next—so don’t miss the voyage!
Throw on your best Buccaneer spirit and get ready for a night of fun. Mayco’s coverin’ your first two drinks—after that, it’s a cash bar, captain!
We’ll see you on deck!
Saturday, August 29, 7:30 PM
Step into The Captain’s Quarters, where studio owners gather away from the noise of the deck to swap ideas, share wisdom, and adjust our sails to chart the course for the year ahead.
In this pirateāthemed round table, we’ll come together as fellow captains to talk shop—what’s working, what storms are brewing, and where the best opportunities lie on the horizon.
This is a collaborative space built for honest discussion, bigāpicture thinking, and practical takeaways—equal parts strategy session and crew camaraderie.
Sunday, August 30th, 7 AM
Hoist the sails and start your morning with fresh sea air, clear thoughts, and great company! Join us for a scenic stroll along the waterfront path as we gather our crew for a refreshing wake-up run or walk.
This easy, energizing route is the perfect way to connect with fellow attendees before a full day of convention adventures. Want to pick up the pace? Speedy sailors are welcome to make two laps and chart their own course!
Meet us bright and early at 6:50 AM in the hotel lobby, and we’ll set off together. Let’s raise the anchor and stride into the day!
Monday, August 31st
Cost is $45 per attendee
Join us for the Tampa Studio Tour, a fun and inspiring afternoon exploring one of our industry’s standout studios!
We’ll depart promptly at 1:00 PM from the hotel aboard an air-conditioned coach bus and head to Practically Pikasso, owned by Lynn Webb. This unique location features both a paint-your-own pottery studio and a connected clay studio, giving you the chance to see multiple creative offerings in one space.
After our studio visit, we’ll continue on to downtown St. Petersburg, where you’ll have time to explore local art galleries, shopping, and restaurants at your leisure.
After approximately two hours in downtown St. Pete, we’ll load back onto the bus and return to the hotel.
Please note: tickets are non-refundable, but you may transfer your ticket to another member if needed.
Spots are limited to 56, so be sure to add this experience during registration!
Don’t miss this opportunity to gather inspiration, connect with fellow studio owners, and experience the local creative scene.
Monday, August 31st, 7 PM
Walk the plank and dive into a fun, relaxed evening at the hotel pool starting at 7 PM. Grab a drink or bite, kick back, and connect with fellow attendees. Swap ideas, share your biggest takeaways, talk “must-dos,” and recap all the inspiration from the Convention. It’s the perfect mix of networking, unwinding, and making waves with your CCSA Krewe. Don’t miss it!