Marketing Resources
Your guide to the resources available to you as part of your membership in the CCSA.
Marketing and Advertising? What is the difference?
The terms are often used interchangeably but advertising and public relations are subset components of marketing. Marketing is every way you touch a consumer.
Marketing: the process by which products and services are introduced to the marketplace
Advertising: getting the word out about your business, a component of marketing along with PR, media planning, product pricing, distribution, sales strategy, customer support, market research and community involvement.
This section is designed to help guide you through the resources available to you as part of your membership to the CCSA. All the elements for creating a successful, cohesive Marketing Plan can be found in the areas below.