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Use Internet Marketing and Social Networking to Grow Your Business
An interactive, layman’s term workshop where you will learn the most important and cost-effective
strategies to improve your search engine ranking and drive more traffic to your Website.
You’ll learn how to...
Optimize your Web site to increase your search-engine ranking
Use a blog, articles, and press releases to promote your business
Create eRelationships with your customers using online communication tools such as
Constant Contact
Hurl Your URL – using offline marketing to drive traffic to your Web site
Live evaluations of attendees’ websites to highlight the importance of good Web site
design and usability
Navigate through the world of social networking gaining key insights to LinkedIn, Facebook and Twitter.
Jessica Perlman spent three years with the e-Commerce division of General Motors where she visited 37 cities throughout the country providing one-day seminars to GM dealership personnel. She left the corporate world in 2006 to follow the dream of finding a career that didn’t feel like work and thus Creatopia Pottery was born. She has owned and operated a pottery studio for three years and just recently helped her husband launch eBoot Camp, Inc., an educational company that provides people with the knowledge and skills to effectively market their business on the web. Through interactive books, seminars and workshops, Corey and Jessica quickly transform business owners and entrepreneurs into Internet Marketing “Monsters!”
Available on Sept 11th 8am-noon $65 per person |
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Glitter, Glam & Pizzazz….the secrets of really awesome (and cheap) displays for your studio
Robin and Julie Cates will be showing you some of the fun ways they’ve found to showcase their products. “Since we are some of the most frugal women on the planet, our methods are done with economy in mind, but without sacrificing style or splash. We’ll be firing up the hot knife to show you the ins and outs of working with Styrofoam to create signage and window displays. Oh, and did we mention GLITTER??? Oh yeah, there will be glitter…it will be like drag queens without the singing. We promise…no singing.”
Attendees will leave with tons of new ideas and instructions to create their dream studios.
Julie and Robin Cates opened On the Pot 7 years ago. They have a large studio with HUGE windows, so creating large inexpensive displays has been a necessity. Their award winning window displays are the talk of their downtown.
Available on Sept 11th 1pm-5pm $65 per person |
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CCSA Pre Con Technique Class Descriptions
You will earn 2-3 points towards your certification with the CCSA by taking these technique pre con classes. All classes below are available on Friday, September 11th. They are priced separately from the regular convention fee and classes |
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How to Teach Clay….The Clay Lady Way
Effective Lesson Plans~ Make, Paint and Complete a Clay Project in One Sitting~One-Time Firing Method! Danielle McDaniel~The Clay Lady shares over 25 years of clay teaching experience.
Full explanation of The Clay Lady Way, hands-on clay Bug workshop, info on project handling
and firing and projects demonstration. This class sold out last year! Available on Sept 11th. 8am-noon $65 per person |
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Stamping & Banding on Bisque
Michael Harbridge, Royal & Langnickel Brush Mfg
Utilize stamps to create patterns on bisque surfaces and band lines using a banding wheel. Learn how splattering color adds to the design and can cover up a multitude of mistakes, smudges and blemishes. Table cards, wall posters and merchandising to help you promote classes and stamping to customers. You will have the option of Dragonfly or Leaf stamps. Available on Sept 11th 1pm-5pm $65 per person |
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Masquerade
David Hoff
This technique is a Majolica Brushwork technique with Concepts used over Designer
Glazes. Students will complete both the Mask and the background plate and secure the
two pieces together after firing. The #1 Liner and #4 Round are the featured
brushes. Available on Sept 11th 8am-noon $65 per person |
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David Hoff has been teaching in the Ceramic Industry for the past 40 years and currently
works with Duncan Enterprises on their educational programs. In the 80's and 90's
he successfully operated a traditional ceramic studio. He now owns and operates a
travel teaching business in Fresno, CA |
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Lazy Day Along a Stream
David Hoff
Learn how to blend and shade as this river scene comes to life. Students
will use French Dimension and Concepts. This project is a delight to paint and
all who attend will leave with wonderful results. Emphasis will be focused on
Round, Shaders and Filbert brushes. Available on Sept 11th 1pm-5pm $65 per person |
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Jessica Perlman
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 Julie and Robin Cates |
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