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Staying Strong Through the Holiday Season

Posted By By Adina Johnston, A Colorful Universe, San Diego, California, Friday, November 10, 2017
Updated: Monday, November 6, 2017

Being an entrepreneur means having determination, discipline, and the courage to see it through. It’s about not giving up and being the last one standing when everyone else has fallen. Embracing change is key to success. It’s all about capturing the customers’ attention.

The importance of marketing: Encourage participation on social media. Who are you trying to target? Try to reach those customers who are most likely to act on sharing the marketing message. It’s important to create a positive, emotional feeling immediately. Use high-quality content that provides significant value in the form of information. Keep it simple; don’t overwhelm readers with too many ideas. Focus on what you’re trying to get across. People don’t like to feel that they’re being overtly persuaded. Instead, try weaving your logo throughout an ad without overt branding. Don’t be afraid to get personal on a professional level. Tailoring your message to individual customers or groups is a powerful way to stand out among the noise. Our industry has the advantage that art speaks for itself. An impactful photo can communicate a thousand words. 

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Tags:  Christmas  PYOP  tips 

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