PRE-CONVENTION BUSINESS CLASSES

You’ll earn points through these pre-convention classes towards your certification with the CCSA. All pre con classes are an extra fee (see convention application).

Maximizing Your Profitability (SEPTEMBER 5TH, 8AM - NOON or SEPTEMBER 5TH, 1:30PM - 5:30PM):

This popular class taught by Elisa Waldman has earned high marks by previous attendees!  By attending this workshop, you will gain a comprehensive understanding of the financial health of your studio. By the end of the workshop, you will know what next steps to take to increase profitability and produce more dollars in your bank account!

Increase Sales by Increasing Traffic to Your Website (SEPTEMBER 5TH, 8AM - NOON):

Learn strategies and techniques on how to play (and win) the search engine game and increase traffic to your website during an interactive workshop that will put the “e” back in your pottery!

PRE-CONVENTION TECHNIQUE CLASSES:

How to Teach Clay…The Clay Lady Way The Clay Lady Way workshop will provide you with not only the opportunity to make a Clay Lady project, but will also provide information on effective lesson plans, make and paint in one sitting, and a one time firing method.  This class will run twice on Friday, Sept 5th   8am-noon or 1-5pm.

PYOP Style Stained Glass with Arlene Smith  Think outside the box and learn to create a stained glass look using ceramic glazes and underglazes!  The techniques used in this class are “piping” and painting “sumi brush” style. Participants will be amazed as to how inspiring this type of painting can be and even more amazed at the outcome! This class will run one time on Friday, Sept 5th 8am – noon

Simple Sophistication with Specialty Glazes Tim N Jon, the Technique Team and Specialty Glaze Specialists, will teach projects simple enough that every customer can use them with a sophisticated look even an interior decorator will love.  This class will run one time on Friday, Sept 5th   1-5pm.

Vintage Designs by Gare  Capture the Glamour of Old Hollywood & the excitement of The Wild Wild West by creating vintage designs using Fun Writers and side-shading!  During Gare’s Pre-Convention Class learn techniques to capture current design and color trends to create samples for your studio, techniques for teaching and so much more!  This class will run twice on Friday, Sept 5th   8am – noon or 1-5pm.

Business, Technical & Technique Classes:

All included in your regular convention fee, these classes are offered during convention. There is no need to sign up for these classes. All regular package classes are first come, first served.

Kizer and Bender are back again with a NEW offering of motivating classes that will help inspire you:

Keynote - Prospering in Turbulent Times

Today’s consumers have more choices then they’ve ever had before. And where you once had competition, you now are faced with hyper-competition -- and that competition comes at you from all sides. Customers can buy what you sell in any number of places: your competitors, on-line, catalogs, kiosks -- you name it. That means that your company has to be better than ever, and you need to do the things that make you different; special -- things that make customers want to choose your business above all others. During Prospering in Turbulent Times Rich Kizer & Georganne Bender share what they’ve found it takes to be successful in today’s crazy and competitive marketplace. You’ll learn strategies, tactics, tips and techniques to improve your operation, thrill your customers and dramatically improve your bottom line.

TURNED ON AND EXCITED: Strategies that Build Sales, Energize Customers and Increase Profits

Regardless of how well prepared you are to do business or how well defined your business plan, if the people in your company -- from stock person to manager -- are not Turned On and Excited, your customers won’t be either. We will examine Turned On and Excited companies, and what they are doing to excel and shine in their customer’s eyes... and hearts. You’ll learn their strategies and strengths, and how they developed these positions. You’ll hear it like you have never heard it before with strategies you can use immediately to create a positive impact on your customers.

Creating Multiple Sales

This will be a custom class created just for our industry.   Learn how to increase your sales with each customer by motivating them to add on to their order.

Business and Technical Classes taught by industry professionals

Technique Classes taught by the Best in the Industry

The CCSA will once again offer Technique classes during convention for no additional price!  At least 10 Brand New Technique classes will be taught September 6-8th, each running 2-3 times increasing your chances to attend the ones you want!  All classes will include all materials you need to learn new techniques that will increase your sales and create excitement in your studio!  Basic convention technique classes will be listed on the CCSA website this summer so you’ll have plenty of time to plan your schedule.

 

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